05 April 2014, 23:10
140350 |

Ayzenberg Group names Rebecca Markarian VP of social

Rebecca Markarian has been named vice president of social at Ayzenberg Group. The move expands the collective strategic and creative brainpower of the social team.

Prior to this post, Markarian had been the owner and lead strategist at The Social Method.

Ayzenberg is a full-service advertising agency with a distinctly social and agile approach.

Rebecca’s background, made up of 12 years of public relations and communications experience, also includes extensive work on luxury brands such as Jaguar, Land Rover, and the Resort at Squaw Creek in Lake Tahoe.

“The Ayzenberg Social team has evolved dramatically over the past few years in order to remain agile as the social marketing landscape continually shifts and changes,” said Markarian. “By ensuring we have the right people, highly experienced with social media, and deeply integrating creative, strategy, and analytics, we are able to develop extremely engaging content and optimize it in real time. It’s a winning combination and we’re already creating successful campaigns on behalf of our major clients using this approach.”

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