03 April 2014, 20:36
137498 |

Yura Movsisyan named brand ambassador for IceLink

IceLink, a luxury Swiss watchmaker and jeweler, has named Yura Movsisyan as brand ambassador, the company announced.

IceLink has chosen the Armenian National Team star as a brand ambassador because “he embodies the characteristics that IceLink has built its business on - beauty, pride, courage, fortitude and a maverick sense of style and passion.”

“The pro-footballer exemplifies standout authority, not in a dominating way, but by leading others with a loving heart both on and off the field,” said Suzy Soghoyan. “That along with his charisma makes him an obvious choice as the new brand ambassador for IceLink.”

While Movsisyan is a fan of all of IceLink's edgy, sophisticated designs, his favorite is the brand's limited edition Zermatt, he says, because it helps him stay connected to family and friends no matter where the sport takes him.

By topic